(n) (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets), Syn. goodwill
[招财进宝 / 招財進寶, zhāo cái jìn bǎoㄓㄠ ㄘㄞˊ ㄐㄧㄣˋ ㄅㄠˇ] ushering in wealth and prosperity; We wish you riches and treasures (traditional expression of good will, esp. at New Year)#64139