[うったえる, uttaeru] (v1, vt) (1) to raise; to bring to (someone's attention); (2) (See 理性に訴える) to appeal to; to call for; (3) to complain; (4) to sue (a person); to take someone to court; (5) (See 暴力に訴える) to resort to (e.g. arms, violence); (P)#12343
[ふくししょうほう, fukushishouhou] (n) (unscrupulous) business practices based on an appeal to one's social conscience; (unscrupulous) sales methods used by someone falsely claiming to represent a charitable (social welfare) organization