(n) representing a human being as a physical thing deprived of personal qualities or individuality, Syn. reification, depersonalisation, Example:according to Marx, treating labor as a commodity exemplified the reification of the individual
(v) make impersonal or present as an object, Syn. depersonalise, objectify, Ant. personalise, personalize, Example:Will computers depersonalize human interactions?; Pornography objectifies women
adj. 1. Made for or directed or adjusted to a particular individual; modified for a particular person; as, personalized luggage; personalized advice. Syn. -- individualized. [ WordNet 1.5 ]
2. Pointedly referring to or concerning a person's individual personality or intimate affairs, especially offensively; as, personalized criticism. Syn. -- pointed. [ WordNet 1.5 ]