[やごう, yagou] (n) (1) name of store; trade name; (2) stage name (e.g. of actor) #17,481[Add to Longdo]
Result from Foreign Dictionaries (2 entries found)
From The Collaborative International Dictionary of English v.0.48 [gcide]:
Trade name \Trade name\
1.
(a) The name by which an article is called among traders,
etc.; as, tin spirits is a common trade name in the
dyeing industry for various solutions of tin salts.
(b) An invented or arbitrary adopted name given by a
manufacturer or merchant to an article to distinguish
it as produced or sold by him.
[Webster 1913 Suppl.]
2. The name or style under which a concern or firm does
business. This name becomes a part of the good will of a
business; it is not protected by the registration acts,
but a qualified common-law protection against its misuse
exists, analogous to that existing in the case of
trade-marks.
[Webster 1913 Suppl.] Tradeoff
From WordNet (r) 3.0 (2006) [wn]:
trade name
n 1: a name given to a product or service [syn: {trade name},
{brand name}, {brand}, {marque}]
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