From WordNet (r) 3.0 (2006) [wn]:
gimmick
n 1: a drawback or difficulty that is not readily evident; "it
sounds good but what's the catch?" [syn: {catch},
{gimmick}]
2: something unspecified whose name is either forgotten or not
known; "she eased the ball-shaped doodad back into its
socket"; "there may be some great new gizmo around the corner
that you will want to use" [syn: {doodad}, {doohickey},
{doojigger}, {gimmick}, {gizmo}, {gismo}, {gubbins},
{thingamabob}, {thingumabob}, {thingmabob}, {thingamajig},
{thingumajig}, {thingmajig}, {thingummy}, {whatchamacallit},
{whatchamacallum}, {whatsis}, {widget}]
3: any clever maneuver; "he would stoop to any device to win a
point"; "it was a great sales gimmick"; "a cheap promotions
gimmick for greedy businessmen" [syn: {device}, {gimmick},
{twist}]
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